Make your corporate birthday about your customers

Is it your company's 30th birthday? 🎂
Your product's 20th birthday? 🎁
Your office's 10th birthday? 🎉

No one cares. 💔

Following on from last week's discussion about excitement and delight in marketing content, it's worth noting birthdays are for people. And pets.

If someone in a corner office insists you mark some supposed corporate or brand 'birthday' publicly, at least make it interesting to the audience.

Like how SPAR Ireland gave away €1,963 to random customers in April to celebrate its 60th birthday in Ireland. Because nineteen sixty three.

When it's your birthday, give your customers a gift they'll want.

[Kitten piñata as we have an upcoming human birthday in this house 😻 ]