Personality (1) - Robot (0)
As we know, the robots are coming, clanking and whirring towards us at high speed to take over everything.
In a world likely to be drowning in AI-generated copy, distinctive human personality will shine through.
And to get that into your writing, you need A Self-Help Guide for Copywriters*.
It's specifically for advertising copywriters, to help them come up with "a crap ton of ideas" and turn them into ad headlines thrumming with personality.
But it's also a short, entertaining, example-packed read on how to smash creative blocks into smithereens, and how to truly connect with an audience.
The oodles of tips include:
- Write first. Think second.
- Embrace your dirt.
- Ask "What's the benefit of the benefit?"
Also be sure to follow its author Dan Nelken, Canadian copywriter, creative extraordinaire and former forklift driver.
*That’s an Amazon Affiliates link.